Innovation
We stay ahead of technology trends and craft cutting-edge solutions that set you apart — but we pick the boring, maintainable option when it's the right one.
About Reed Dynamic
Driven by innovation. Built on trust. Led by an engineer.
Reed Dynamic is a founder-led software studio near Ann Arbor, Michigan. Since 2010 we've been the web, mobile app, and custom programming partner for businesses across Michigan and the United States — combining technical depth with clear communication and results you can measure.
Who we are
Founded on a passion for solving real-world problems through technology, Reed Dynamic has grown into a trusted web development, app development, and custom programming partner for businesses across Michigan and beyond. We combine technical expertise with creative problem-solving to help organizations launch, scale, and succeed digitally.
With a client-first philosophy, we pride ourselves on clear communication, tailored strategies, and delivering results that drive measurable growth. Whether you're looking for a high-converting website, a powerful mobile app, a modern SharePoint intranet, or a custom-built integration, our team is ready to help you achieve your goals.
What makes us different is structural: Andrew Reed is in the scope conversations, the technical design, and the code review. No account-executive layer, no offshore hand-offs. That's why our timelines are shorter and our integrations don't leak.
Andrew Reed
Founder & Principal Engineer
Drew leads architecture and delivery across Reed Dynamic's Magento 2, mobile, integration, and SharePoint work. He's the technology partner behind GET Nursery App, holds Semrush's AI Search OS (2026) and Advanced Users & Digital Agencies certifications, and has been writing production software for retailers, B2B operators, and product teams since before Reed Dynamic was incorporated.
Our core values
Integrity
Honesty, transparency, and trust are at the heart of every client relationship we build. You'll hear "not yet" from us when that's the honest answer.
Client success
Your goals are our mission — we measure our success by your KPIs, not by hours billed.
Experience you can trust
From startups to established enterprises, Reed Dynamic has delivered digital projects across industries. Our team brings years of combined experience in:
- Custom website development — WordPress, WooCommerce, static/JAMstack
- Mobile app development — Swift, Kotlin, React Native, Ionic
- Magento 2 eCommerce solutions — builds, migrations, Hyvä, integrations
- API development & integrations — ERP, WMS, CRM, payments, tax, shipping
- SharePoint & Microsoft 365 — SPFx, Graph, Power Automate, migrations
- Backend architecture — Node.js, PHP, PostgreSQL, MySQL, AWS
- Technical SEO — structured data, Core Web Vitals, migrations
- Ongoing digital support — retainers with defined SLAs
What clients say
★★★★★
“This case was so complex that we didn’t know if the integration was even possible. They found a way to make it work. They have a craving for knowledge which was a real asset for us.”
HubSpot + Salesforce + CloudCraze commerce integration, $50k–$70k, 2018–2019
Verified review on Clutch (verified phone interview) →
How we work
Discovery is a conversation, not a deck.
The first 30 minutes are free. If the project is a fit, we send a written proposal with fixed scope, timeline, and price within a few business days.
Weekly builds on a real URL.
Every week you get a staging link or TestFlight build to poke at. If the project is going sideways, you'll know in week two — not week ten.
You own everything.
Code, repos, hosting accounts, App Store listings — all in your name. We're not building a business on lock-in.
Support is optional.
After launch, retain us monthly for feature work and on-call, or take the keys and run. Both are fine.
What we don't do
Being specific about what we don't do makes us better at what we do. We don't sell paid-media management, isolated branding or graphic-design work, cold-email or lead-gen tools, or content-writing subscriptions. If you need those, we're happy to refer you to people we trust.
Location & areas we serve
Reed Dynamic is headquartered in Whitmore Lake, Michigan (48189), ten minutes north of Ann Arbor on US-23. We regularly work in person with clients around Ann Arbor, Detroit, Novi, Livonia, Plymouth, Farmington Hills, Brighton, and the broader Southeast Michigan region — and remotely across the United States.
All hours are billed in Eastern Time and every project has a shared Slack or Teams channel. Browse our Michigan service areas →
Contact
Phone: (734) 535-8954
Email: drew@reeddynamic.com
Address:
2500 East North Territorial Rd, Whitmore Lake, MI 48189Business hours: Mon–Fri, 9am–5pm ET
Frequently asked questions
Who owns Reed Dynamic?
Reed Dynamic is owned and led by Andrew Reed ("Drew"), a software engineer based near Ann Arbor, Michigan. Drew is directly involved in scoping, architecture, and code review on every engagement.
How big is the Reed Dynamic team?
Small and senior by design — 2–9 people per our Clutch profile. Core engineering is in-house and US-based; on larger builds we add vetted specialists (UX, QA, mobile) under Drew's direction. The GET Nursery App MVP, for example, shipped with three React Native developers, two backend developers, a UX designer, a QA engineer, and a PM.
When was Reed Dynamic founded?
Reed Dynamic was founded in 2010 and has been building web, eCommerce, and integration software for Michigan and national clients since. Our earliest verified public review (Clutch, 2019) covers a HubSpot + Salesforce + CloudCraze commerce integration.
What is Reed Dynamic known for?
Magento 2 eCommerce, mobile commerce apps, API integrations between storefronts and back-office systems, and SharePoint modernization — plus a technical-SEO discipline that earned Top SEO Agency recognition and two Semrush certifications, including AI Search OS (June 2026) for AI-driven search visibility.
Where does Reed Dynamic work?
In person across Southeast Michigan — Ann Arbor, Detroit, Novi, Livonia, Farmington Hills, Brighton, Howell — and remotely with clients throughout the United States. Our office is at 2500 East North Territorial Rd, Whitmore Lake, MI 48189.