Magento 2 & eCommerce
Magento 2 builds and migrations, Shopify and BigCommerce, and the ERP/WMS integrations that keep stock honest.
- Magento 2
- Shopify
- BigCommerce
- ERP sync
Ann Arbor, Michigan · Serving clients nationwide
Magento 2, iOS & Android apps, AI development, and the API integrations that hold them together.
Reed Dynamic is a founder-led software studio for retailers, B2B operators, and product teams who need working systems — not slide decks. Ship an MVP, replatform to Magento 2, put an AI agent inside a real workflow, modernize SharePoint, or connect the stack you already have.
Featured result
10×Mobile sales growth — GET Nursery App (React Native, iOS & Android)
Barcode scanning, real-time inventory across locations, loyalty, and order-ahead — built for Milarch Nursery and Christensen's Plant Center. 65% higher conversion than mobile web; 3.2× customer lifetime value.
Read the case study →Since 2010Shipping production software from Michigan
5.0 on ClutchVerified reviews · Design & IT Industry's Best
Semrush certifiedAI Search OS (2026) · Top SEO Agency
Transparent pricing$150 – $199 / hour · fixed-scope proposals
What we build
Nineteen services, one goal: fewer manual steps, more revenue, cleaner data. See all services or published pricing.
Web Development
WordPress and static sites with technical SEO, WCAG accessibility, and GA4 analytics built in — not bolted on.
- WordPress
- Technical SEO
- WCAG / ADA
- GA4
iOS & Android Apps
Native Swift and Kotlin or React Native. Retail commerce, field service, patient portals — and nursery ordering apps via GET Nursery App.
- Swift
- Kotlin
- React Native
- GET Nursery App
Custom Software & Integrations
REST/GraphQL APIs, ERP and WMS middleware, HubSpot and Salesforce sync, and workflow automation that eliminates the spreadsheet.
- REST & GraphQL
- NetSuite / Epicor
- HubSpot / Salesforce
AI & Automation
LLM agents that read POs, answer stock questions, and draft support replies — wired into your systems with guardrails and human approval.
- LLM agents
- RAG
- Document extraction
Microsoft 365 & Advisory
SharePoint intranets, Business Central integration, Power Platform — plus fractional CTO and technical due diligence.
- SharePoint
- Business Central
- Fractional CTO
How a typical engagement runs
Discovery call (30 min)
Business outcome, systems involved, deadlines. Free.
Written proposal (2–5 days)
Fixed scope or T&M, plus a shipping plan and a number you can budget against.
Weekly builds
Real staging URLs and TestFlight builds every week — no monthly-report theater.
Launch + support
Redirect maps, structured data, bug SLAs, and roadmap check-ins.
Why founders and ops leaders hire us
You talk to the engineers, not an account team.
Most agencies staff your project with an account exec, a project manager, and a rotating cast of offshore contractors. You lose a week of discovery to a spec that gets thrown over the wall — and every change order goes back through the same telephone game.
Reed Dynamic is founder-led. Drew Reed is in the scope conversations, the technical design, and the code review. The team is small and senior on purpose. That's why our timelines are shorter and our integrations don't leak.
Technologies & platforms we work with
We build on the platforms your business already runs — so you're never locked into a one-size-fits-all stack.
- Magento 2 / Adobe Commerce
- WordPress & WooCommerce
- Shopify
- BigCommerce
- React & React Native
- Angular & Ionic
- iOS / Swift
- Android / Kotlin
- Node.js & TypeScript
- PHP 8 & Laravel
- MySQL & PostgreSQL
- REST & GraphQL APIs
- SharePoint Online & SPFx
- Microsoft Graph & Power Automate
- NetSuite · Acumatica · Epicor P21
- AWS & Cloudflare
Recent work
Real projects, real numbers. Some clients are named; others are anonymized under NDA and available on reference calls.
GET Nursery App — 10× mobile sales
React Native commerce app for Milarch Nursery and Christensen's Plant Center: barcode scanning, real-time inventory, loyalty, workshop booking. 65% higher conversion; 3.2× LTV.
- React Native
- iOS & Android
- eCommerce
Magento 2 replatform — 25% conversion lift
Legacy platform migrated to Magento 2 with rebuilt ERP, tax, and shipping integrations. 30% faster page loads; every legacy URL 301-redirected.
- Magento 2
- Migration
- Performance
WMS integration — 85% fewer fulfillment errors
Node.js middleware between a warehouse management system and the storefront, with idempotent writes, retries, and a live monitoring dashboard.
- Node.js
- REST APIs
- WMS
What clients say
Verified third-party reviews only. Reed Dynamic holds a 5.0 rating on Clutch and was named to Clutch's Design & IT Industry's Best.
★★★★★
“This case was so complex that we didn’t know if the integration was even possible. They found a way to make it work. They have a craving for knowledge which was a real asset for us.”
HubSpot + Salesforce + CloudCraze commerce integration, $50k–$70k, 2018–2019
Verified review on Clutch (verified phone interview) →
Serving Ann Arbor, Detroit, and businesses across Michigan
Reed Dynamic is headquartered in Whitmore Lake, Michigan — ten minutes north of Ann Arbor. We work on-site with clients throughout Southeast Michigan and remotely with companies across the United States.
Whether you need a high-converting WordPress site, a scalable Magento 2 store, a cross-platform mobile app, a modern SharePoint intranet, or a fully custom integration, we bring the same discipline to every project: clear scope, weekly demos, and measurable outcomes.
Frequently asked questions
What does Reed Dynamic do?
Reed Dynamic is a custom software development company near Ann Arbor, Michigan. We build Magento 2 eCommerce stores, native and cross-platform iOS/Android apps, AI and automation integrations (LLM agents, RAG, document extraction), SharePoint intranets, WordPress sites, and the REST/GraphQL API integrations that connect storefronts to ERPs, WMS platforms, CRMs, and payment systems.
Where is Reed Dynamic located and who do you serve?
Our office is at 2500 East North Territorial Rd, Whitmore Lake, MI 48189, just north of Ann Arbor. We work in person across Southeast Michigan — Ann Arbor, Detroit, Novi, Livonia, Farmington Hills, Brighton — and remotely with clients throughout the United States. Founded in 2010.
What results has Reed Dynamic delivered?
Our GET Nursery App for Milarch Nursery and Christensen's Plant Center produced 10× year-over-year mobile sales growth, a 65% higher conversion rate than mobile web, and 3.2× customer lifetime value. Other engagements include a Magento 2 replatform with 30% faster page loads and 25% conversion lift, and a WMS integration that cut fulfillment errors by 85%.
How much does a project cost?
Our published rate is $150 – $199 / hour with a $5,000 minimum. Small module or fix work typically starts around $2,000–$5,000. A production Magento 2 build or mobile MVP is commonly $25,000–$120,000 depending on scope and integrations. We quote fixed-scope after discovery so the proposal number is the number you pay. See our pricing page.
How do projects start?
With a free 30-minute discovery call. We map the outcome you need, the systems involved, and the fastest path to shipping, then send a written proposal within 2–5 business days.
Is Reed Dynamic a US-based team?
Yes. Reed Dynamic is founder-led by Drew Reed and based in Michigan. Engineering, project communication, and support all happen with our US-based team — no offshore hand-offs.
Which industries does Reed Dynamic specialize in?
Garden centers and nurseries (we built GET Nursery App), manufacturing and distribution (B2B eCommerce and ERP integration), healthcare (HIPAA-aware portals and apps), professional services and agencies (client portals, SharePoint, white-label development), and retail eCommerce. See our industries.