GET Nursery App: 10× sales growth for garden centers

Garden centers like Milarch Nursery faced a critical challenge: customers browsing their physical locations had no easy way to get detailed plant care information, check inventory across locations, or place orders for pickup or delivery from their phones. The shopping experience was fragmented — customers would browse in-store, then go home to research online, often losing momentum and buying from competitors.

Additionally, nurseries struggled with:

• Lost sales from out-of-stock scenarios: Customers couldn't see real-time inventory or get alerts when plants were back in stock.
• No mobile-optimized ordering: Mobile web checkout was clunky and led to high cart abandonment.
• Limited customer retention tools: No loyalty program, no push notifications, and no way to stay top-of-mind outside the spring rush.
• Seasonal revenue concentration: The industry relies on a short spring window and word-of-mouth marketing.

The opportunity: give customers real-time inventory, seamless ordering, and native features like barcode scanning to deliver the experience modern garden shoppers expect — and extend the selling season year-round.

Reed Dynamic built GET Nursery App — a cross-platform mobile commerce solution using React Native that delivers a unified experience across iOS and Android while sharing a single codebase for faster development and easier maintenance.

Key features delivered

• Rich plant catalog: Browse 10,000+ plants with high-resolution images, detailed care instructions (sun/shade, water, USDA zone, bloom time), and customer reviews. Advanced filtering by plant type, size, season, and care requirements.
• Real-time inventory: Live stock levels across all nursery locations with "Notify Me" alerts when out-of-stock plants return.
• Order ahead for pickup/delivery: Streamlined mobile checkout with saved payment methods, pickup scheduling, and delivery options. Push notifications for order status updates.
• Wishlists & saved plants: Customers save favorites and receive push notifications when items go on sale or come back in stock.
• Loyalty program: App-exclusive offers, punch-card tracking, and birthday rewards to drive repeat purchases.
• Event & workshop booking: In-app registration for gardening workshops, seasonal events, and expert consultations.
• Offline browsing: Previously viewed plants and care guides remain accessible without connectivity — perfect for customers walking the nursery grounds.
• Staff mode: Dedicated staff login to assist customers, process in-store pickups, and manage inventory adjustments on mobile devices.

Technology stack

• Mobile framework: React Native (single codebase for iOS and Android)
• Native features: React Native Camera (barcode scanning), React Native Push Notifications, AsyncStorage (offline mode)
• Backend API: Custom RESTful API with content management
• Database: PostgreSQL for app data, synced with the client's eCommerce database
• Integrations: WooCommerce/Magento REST APIs, Stripe Payments API, Firebase Cloud Messaging, AWS S3 for media
• Hosting: AWS (EC2 for API, RDS for database, S3 + Cloudflare for CDN)
• Analytics: Google Analytics for Firebase with custom event tracking for conversion funnels

While GET Nursery App achieved exceptional results in its first release, we've identified several enhancement opportunities for future phases:

• AR plant visualization: Augmented reality preview to show how plants will look in customers' yards at mature size.
• AI-powered plant recommendations: Suggest compatible plants based on location, climate zone, yard photos, and past purchases.
• Social sharing & community: Let customers share garden photos, rate plants, and follow other local gardeners.
• Smart care reminders: Push notifications for watering, fertilizing, and seasonal care based on purchased plants and local weather.
• Subscription services: Monthly plant boxes, seasonal delivery programs, and automatic reorder for supplies.
• Expanded analytics dashboard: Deeper insight for nursery managers into customer behavior, popular categories, and optimal inventory by season.

Reed Dynamic continues to support GET Nursery App with ongoing feature releases, performance optimizations, and onboarding for new garden center partners.