Custom theme development
Block-editor-native themes built from your design system — no page-builder lock-in, no 400KB of unused CSS. Reusable patterns your marketing team can compose.
- Block themes
- theme.json
- Design systems
WordPress · WooCommerce · Custom themes & plugins · Headless
WordPress development that's fast, secure, and yours to run.
Reed Dynamic builds custom WordPress themes, plugins, and WooCommerce stores from Ann Arbor, Michigan — tuned for Core Web Vitals, hardened against attacks, and structured so your team can publish without calling a developer.
Reed Dynamic is a WordPress development company in Michigan offering custom theme development, plugin development, WooCommerce stores, headless WordPress, performance optimization, security hardening, and maintenance plans. Typical projects run $8,000–$30,000 and ship in 4–10 weeks.
WordPress services
Plugin development
Custom post types, REST endpoints, CRM and ERP connectors, membership and booking logic. Coded to WordPress standards with proper settings screens.
- REST API
- Custom plugins
- Integrations
WooCommerce development
Storefronts with B2B pricing, subscriptions, and shipping/tax/ERP integrations. Checkout tuned for conversion and Core Web Vitals.
- WooCommerce
- Subscriptions
- ERP sync
Performance optimization
Image pipelines, caching, script diet, hosting fixes. We get LCP under 2.5s on mobile and keep it there. See our Core Web Vitals guide.
- LCP / INP / CLS
- Caching
- CDN
Security hardening & cleanup
Malware removal, hardened configuration, WAF, login protection, and monitoring. Read 7 critical WordPress attacks.
- Malware removal
- WAF
- Monitoring
Headless WordPress
WordPress as a content API for React/Next.js or mobile front-ends via REST or WPGraphQL — when multi-channel content justifies it.
- WPGraphQL
- Next.js
- Decoupled
Why WordPress sites from Reed Dynamic rank and convert
- Schema.org structured data built into the theme — Organization, LocalBusiness, Article, FAQ, Breadcrumb — not bolted on with a plugin that outputs half of it.
- Core Web Vitals in the green on mobile before launch, verified in PageSpeed Insights.
- Clean URL migration with a full 301 map when replacing an existing site.
- Minimal plugin footprint — every plugin is a maintenance liability and an attack surface. We write what's needed instead of stacking marketplace plugins.
- Accessibility (WCAG 2.1 AA) baked into the design system.
- Documentation and training so your team owns the site.
WordPress development FAQs
How much does custom WordPress development cost?
A custom WordPress marketing site typically runs $8,000–$30,000; a WooCommerce store $12,000–$40,000. Plugin development is usually $2,000–$15,000 depending on complexity. Care plans start at $500/month. See our pricing page for full ranges.
Custom theme or premium theme — which should I choose?
A premium theme is fine for a brochure site with a small budget. A custom theme wins when you need specific layouts, fast Core Web Vitals (premium themes ship heavy CSS/JS you don't use), block-editor patterns your team can reuse, or long-term maintainability. Most of our clients arrive after outgrowing a premium theme.
Do you build custom WordPress plugins?
Yes — from small integrations (CRM form handlers, custom post types, REST endpoints) to full products (membership logic, booking engines, PIM syncs). We write plugins to WordPress coding standards, with settings screens your team can use and no dependency on page builders.
Can you fix a WordPress site built by someone else?
Regularly. We audit the theme and plugins, fix what's broken, remove malware if present, upgrade PHP, and hand you a written report. Emergency response is available. See website maintenance and repair.
Should I use WooCommerce or Magento 2?
WooCommerce for content-heavy sites with modest catalogs and simple pricing. Magento 2 for large catalogs, B2B pricing tiers, multi-store, or heavy ERP integration. We build both, so the recommendation is based on your requirements — read WooCommerce vs Magento vs Shopify.
Do you do headless WordPress?
Yes, when the business case supports it — typically multi-channel content or an existing React/Next.js front-end. For most marketing sites, a well-built block theme is faster to ship and cheaper to maintain than headless.
Where is your WordPress team located?
Near Ann Arbor, Michigan. All WordPress work is done by our US-based team; no offshore hand-offs. We serve clients across Michigan and nationwide.