# Hawksearch for Magento 2: Unlock Superior Search Functionality > Improve Magento 2 search relevance and conversion with practical requirements, rollout steps, and an optimization checklist for merchandising. **Keywords:** Reed Dynamic, blog, Magento 2, site search, Hawksearch, search optimization, ecommerce search, Magento search **Source:** https://reeddynamic.com/blog/hawksearch-for-magento-2-unlock-superior-search-functionality/ **Published:** 2023-07-10 **Updated:** 2023-07-10 --- [eCommerce](https://reeddynamic.com/blog/category/ecommerce/) # Hawksearch for Magento 2: Unlock Superior Search Functionality By [Drew Reed](https://reeddynamic.com/about/#founder), Founder & Principal EngineerPublished July 10, 20231 min read Improve Magento 2 search relevance and conversion with practical requirements, rollout steps, and an optimization checklist for merchandising. - [blog](https://reeddynamic.com/blog/#q=blog) - [Magento 2](https://reeddynamic.com/blog/#q=Magento%202) - [site search](https://reeddynamic.com/blog/#q=site%20search) - [Hawksearch](https://reeddynamic.com/blog/#q=Hawksearch) - [search optimization](https://reeddynamic.com/blog/#q=search%20optimization) - [ecommerce search](https://reeddynamic.com/blog/#q=ecommerce%20search) ## In this article 1. [What great eCommerce search needs to do](#what-great-ecommerce-search-needs-to-do) 2. [Requirements checklist before implementation](#requirements-checklist-before-implementation) 3. [Implementation approach that minimizes risk](#implementation-approach-that-minimizes-risk) 4. [Magento build quality matters](#magento-build-quality-matters) 5. [Related reading](#related-reading) On-site search is one of the most valuable experiences to improve because search users typically have intent. Whether you use Magento-native capabilities or a third-party tool, the goal is the same: help customers find the right products quickly and confidently. ## What great eCommerce search needs to do - Handle misspellings and synonyms gracefully - Surface relevant results quickly (sub-second response times) - Support merchandising rules (in-stock, best sellers, promoted items) - Expose analytics like "zero results" queries and popular searches - Provide autocomplete and suggestions - Allow filtering and faceted navigation ## Requirements checklist before implementation - **Catalog attribute hygiene:** consistent attributes and naming conventions - **Synonyms map:** how customers search vs how products are labeled - **Merchandising rules:** what should rank first (and why) - **Performance baseline:** current search speed and server capacity - **Analytics setup:** tracking search queries and conversion ## Implementation approach that minimizes risk 1. Fix catalog data quality first (clean up attributes, descriptions, SKUs) 2. Deploy search in a staging environment and test thoroughly 3. Launch in phases and monitor query performance daily 4. Iterate merchandising rules monthly based on analytics 5. Track "zero results" queries and add synonyms or new products ## Magento build quality matters Search performance and relevance depend on clean store architecture and maintainable integrations. Learn more: [Magento 2 development services](https://reeddynamic.com/services/magento-2-development/). For integration work, see [Custom programming solutions](https://reeddynamic.com/services/custom-software/). ## Related reading - [Magento Development Guide: Tips and Trends](https://reeddynamic.com/blog/magento-development-guide-tips-tricks-and-trends-for-e-commerce-success/) - [Creating an Irresistible Commerce Experience](https://reeddynamic.com/blog/creating-an-irresistible-commerce-experience/) - [13 eCommerce SEO Tips](https://reeddynamic.com/blog/13-ecommerce-seo-tips-grow-your-business/) ## Related services - [Magento 2 Development](https://reeddynamic.com/services/magento-2-development/) - [Shopify & BigCommerce](https://reeddynamic.com/services/shopify-bigcommerce-development/) - [ERP & eCommerce Integration](https://reeddynamic.com/services/erp-integration/) ### About Drew Reed Drew Reed is the founder and principal engineer of Reed Dynamic, a software studio near Ann Arbor, Michigan, building Magento 2 stores, iOS and Android apps, SharePoint intranets, and the API integrations that connect them since 2010. [More about us](https://reeddynamic.com/about/) · [Start a project](https://reeddynamic.com/contact/) ## Related articles May 5, 2023 · eCommerce ### [Magento Development Guide: Tips and Trends](https://reeddynamic.com/blog/magento-development-guide-tips-tricks-and-trends-for-e-commerce-success/) A practical guide to Magento 2 development: performance, themes, integrations, upgrades, and maintainable roadmaps for growth. [Read more →](https://reeddynamic.com/blog/magento-development-guide-tips-tricks-and-trends-for-e-commerce-success/) September 15, 2023 · eCommerce ### [13 eCommerce SEO Tips to Grow Your Business](https://reeddynamic.com/blog/13-ecommerce-seo-tips-grow-your-business/) A practical eCommerce SEO checklist: category and product page optimization, internal linking, speed, indexability, and measurement that supports growth. [Read more →](https://reeddynamic.com/blog/13-ecommerce-seo-tips-grow-your-business/) June 18, 2023 · eCommerce ### [Creating an Irresistible Commerce Experience](https://reeddynamic.com/blog/creating-an-irresistible-commerce-experience/) Improve discovery, product pages, checkout, and post-purchase UX to lift conversion and loyalty—plus a practical checklist. [Read more →](https://reeddynamic.com/blog/creating-an-irresistible-commerce-experience/) March 1, 2024 · eCommerce ### [Maximize B2B eCommerce Tech for a Competitive Edge](https://reeddynamic.com/blog/title-maximize-b2b-ecommerce-tech-for-competitive-edge/) A practical B2B eCommerce playbook: self-service accounts, customer pricing, ERP integration, reorder UX, and governance that scales. [Read more →](https://reeddynamic.com/blog/title-maximize-b2b-ecommerce-tech-for-competitive-edge/) ## Need help putting this into practice? Reed Dynamic builds the eCommerce stores, mobile apps, and integrations discussed on this blog. Tell us what you're working on. [Start a project](https://reeddynamic.com/contact/) · [Schedule a call](https://calendly.com/reed-dynamic) Or call [(734) 535-8954](tel:+17345358954) · Mon–Fri 9–5 ET